This plugin will install a Facebook Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. Version 2.0.0 also includes support for the server-side API, which lets you send events directly from your page’s server so you can capture a more of these events when they happen. This can help you better understand your customer’s journey from the moment they show interest in your business to the moment they complete a conversion. You can use this information to create ad campaigns that are relevant to your audience. Learn More
This plugin also includes built-in support for these other WordPress plugins:
* Caldera Forms
* Contact Form 7
* Easy Digital Downloads
* Formidable Forms
* Gravity Forms
* MailChimp for WordPress
* Ninja Forms
* WP eCommerce
* WooCommerce (through the Server-Side API)
To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Official Facebook Pixel’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.
To download and install plugin from Facebook Events Manager
Facebook Help Page
Configure plugin for first use
After plugin installed, go to settings page of the plugin, input your pixel ID in the text box, check ‘Enabling Advanced Matching improves audience building’ if you want to enable Advanced Matching.
You can find more information on the Facebook Pixel.
You can refer to this page
If you get stuck, or have any questions, you can ask for help in the Official Facebook Pixel plugin forum.
Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.
Grow your business with Official Facebook Pixel!View Cart
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