Pixel Cat – Conversion Pixel Manager (formerly known as “Facebook Conversion Pixel”) lets you add a Facebook Pixel to your site in a matter of minutes.
From Facebook Retargeting to conversion tracking, this free plugin makes setting up your Facebook Pixel a breeze.
Using Pixel Cat, you can track Facebook Conversions and build powerful retargeting audiences.
Send conversion events (including the exact amount and currency) to Facebook, so you can track, improve and automatically optimize your ad campaigns.
Pixel Cat lets you send granular events (blog posts read, products viewed, …) to Facebook, so you can build insanely effective retargeting audiences.
Upgrading from the Old Facebook Conversion pixel?
This plugin used to be called Facebook Conversion Pixel and was updated to work with the new Facebook Pixel. Facebook has deprecated the old Facebook Conversion Pixel in favor of the new pixel, so we highly recommend migrating.
Wondering how to migrate from the old Facebook Conversion Pixel to the new Facebook Pixel? Read this blog post:
How to Migrate to the new Facebook Pixel
Our Facebook Pixel manager – Pixel Cat – comes with everything you need to run successful Facebook ads. This plugin lets you easily add the new Facebook Pixel to your WordPress site with ease, so you can track conversions and create retargeting audiences.
Pixel Cat Lite has everything you need to get started, but Pixel Cat Premium lets you take your ads to the next level.
In addition to supporting Standard Events, you’ll be able to set up Custom Events & Dynamic Events.
Dynamic Events – a key part of many advanced Facebook marketer’s toolkits – are insanely effective. These events trigger based on user behavior, such as time on site, or specific buttons or links clicked. Using this information, you’ll be able to exclude bouncing visitors, build better Custom Audiences and ultimately boost your Ad ROI.
There are multiple ways to add a Facebook Pixel to your WordPress site.
1. Pasting your Facebook Pixel into your theme
This approach isn’t great for two reasons:
a) If you edit your live site and make a mistake when pasting your Facebook Pixel script into your theme, you could take down your website.
b) If your theme is updated with new features or security fixes, your Facebook Pixel code will be overwritten.
2. Pasting the new Facebook Pixel script into a header/footer script plugin
This is a valid approach, but has some disadvantages. General purposes “header script plugins” aren’t built from the ground-up to support Facebook’s Pixel.
What this means is that :
a) These plugins lack Facebook-specific functionality. There’s no easy way to add Standard Events, Custom Events or Dynamic Events.
b) These plugins will not adapt if Facebook changes their pixel again in the future. Since Pixel Cat is a dedicated Facebook Pixel plugin, we’ll make sure make sure to stay compatible with future changes by Facebook.
c) These plugins usually don’t support hiding your Facebook Pixel from logged-in users.
And, most importantly: with Pixel Cat you can set up Facebook Pixel standard events, without having to write a single line of code.
The bottom line is that Pixel Cat is the best way to add a Facebook Pixel to your WordPress site.
Yes. Pixel Cat is built from the ground up to support the new Facebook Pixel.
If you’re currently using v1.3.5, or later, for the old deprecated Facebook Pixel, and would like to continue doing so, no worries. Pixel Cat – Conversion Pixel Manager will automatically detect your old settings, and will let you continue using the old version of the plugin for this purpose. You can then upgrade to the new pixel at any time.
Yes. You can hide your Facebook Pixels from logged in users by going to Settings -> Facebook Pixel Manager.
Yes. Pixel Cat – Facebook Pixel Cat is fully translateable. Please let us know if you’re interested in contributing.
Yes, our our pro plugin makes setting up a Facebook Pixel WooCommerce integration a breeze. Not only that, Pixel Cat Premium lets you create a Facebook Product Catalog for WooCommerce. Click here to learn more.
Please read this guide: Facebook Pixel WordPress Installation & Best Practices: The Definitive Guide. Selling on Amazon? Read this.
facebook-conversion-pixel.zip) to the
After installing this plugin, simply go to Settings -> Facebook Pixel Manager and add your Facebook Pixel ID. Or, view a quick-start guide here.
You can find the Pixel ID in the Ads Manager here: https://www.facebook.com/ads/manager/pixel/facebook_pixel
Your Facebook Pixel ID is located on the right hand side of this screen.
Pixel Cat – Conversion Pixel Manager will automatically detect your old settings, and will let you continue using the old version of the plugin for this purpose. You can then upgrade to the new pixel at any time.
Facebook Pixel Management Made Easy. From Facebook retargeting to conversion tracking, this plugin includes everything…View Cart
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