Google Analytics Plugin for WooCommerce
We believe it is very essential to listen to what your data is saying. With this belief, we have devised Enhanced Ecommerce Google Analytics Plugin for WooCommerce stores which allows businesses to make the most of the Google Analytics – Enhanced Ecommerce feature. This plugin helps you in integrating Google Analytics with your WooCommerce stores effortlessly. More than 40000 ecommerce businesses are using this plugin for data driven decision making.
The best part is NO CODING REQUIRED or no need to hire a developer for the set up. You can configure the plugin under 5 minutes and with a single click from your WordPress backend. Here is how you can configure the plugin without any hassle.
Google Analytics + Enhanced Ecommerce Reports
Enhanced ecommerce Google analytics plugin tracks the entire user journey on your ecommerce store from home page to product views and from cart page to checkout page to thank you page.
You can track the performance of your merchandizing efforts by monitoring how certain products are performing on home page or product listing page and accordingly take informed merchandizing decisions.
You can track which products have greater view to cart ratio or greater view to conversion ratio and based on the data, you can take informed pricing or product decisions and beyond.
Track users who are abandoning the cart, which products are abandoned more in the cart etc. and reach out to the users or update your product listing.
You can track how your checkout form is performing and accordingly work on the UI/UX to increase the conversion rate for your ecommerce business.
Basically, you can track each and every impression and click of product, from which page they are added to cart, how user interact with your checkout page before making the final purchase by our Enhanced ecommerce Google analytics plugin.
Google Analytics + Audience reports + Behaviour Reports + Acquisition Reports
Audience reports help you in knowing your customers in a whole new way. It gives you detailed insights like from which countries your users are coming from, their age, gender, interests, devices and much more. This helps you in setting up your content and design based on the audience.
Behaviour reports helps you get to know how users are interacting with your website, how much time they are spending, how much they browse before making a final purchase and a whole lot more.
Acquisition reports tells you which are the sources that are attributing traffic to your website, how are they performing in terms of conversion and much more so that you can channelize your efforts in better marketing ROI.
Want to unlock more advanced tracking for your WooCommerce store? Give a try to our pro version.
This plugin will add the settings to the Integration tab, to be found in the WooCommerce > Settings menu.
Starting the WooCommerce 2.1 release there are no conflicts. However for earlier the plugin might conflict with the default Google Analytics integration for WooCommerce.
We have done the Major updates with the latest version so first you need to deactivate & delete the older version & add the latest version of the plugin again.
As our plugin automatically tracks all the Enhanced Ecommerce data ( including product name, price, etc dynamically) for your store, you don’t need to add any custom/manual code to trackEcommerce events on your store from your end.
If you are facing this issue, please check if you have configured auto return in PayPal settings. Configuring auto return will resolve your issue. Here’s a PayPal documentation & WooCommerce documentation on understanding & setting up Auto Return.
In case you have already configured auto return for your store, we request you to create a new support thread here & reach out to us.
Following are one or more reasons:
Please make sure that you have Enabled Enhanced Ecommerce setting in your GA Account. Check out the Step 1 of this blogpost.
If you have just installed our plugin, then please wait for at-least 24 hours before you start seeing any data in your GA. If you still face this issue after 24 hours, please reach out to us via support thread.
When you have the UA script/tag implemented via your GTM, it may happen sometimes that the script might take/make any delay in loading on your store, due to which our plugin may not work well on your store.
Yes our plugin supports new Global Site Tag (gtag.js).
When you have the Old UA script implemented Manually in your store, it is not working with our plugin.
You can Find all The Enhanced Ecommerce Reports in your Analytics Account under Conversions –> Ecommerce.
Currently our plugin does not support products with variant & hence you may not see their transaction data in GA. This feature is only available with the premium version of our plugin.
The free version of our plugin does not provide Google Ads Conversion Tracking feature. This feature is only available with the premium version of our plugin.
The free version of our plugin does not provide Facebook Pixel Tracking feature. This feature is only available with the premium version of our plugin.
The free version of our plugin does not provide Google Optimize Snippet Adding Support. This feature is only available with the premium version of our plugin.
Possible reasons for not getting the accurate Transactions (in sales performance report) are as below :
If a user completes the transaction via a 3rd party payment gateway and is not redirected back to your store’s thank you page.
(including GA’s script), which means Google Analytics is unable to record transactions.
The user has left the page before the transaction has had a chance to send to Google Analytics.
Additionally, GA is a trend analysis tool, and as such cannot be expected to be 100% accurate. However, if the variance is greater than 10-12%, there might be an issue with the coding!
Please check if you have auto return configured in your payment gateway settings. If a user completes the transaction via a 3rd party payment gateway and is not redirected back to your store’s thank you page, our plugin will not be able to send the transaction data.
Hence, this may result into missing transaction data in your GA. You can resolve this issue by configuring auto return in your payment gateway settings.
Configuring goals are out of the scope of our plugin. Our plugin is designed to track checkout funnels only.
Our existing plugin does not track product refund data, however you can buy our premium plugin to get access to product Refund data
Our plugin does not support Multilingual WordPress site.
The free version of our plugin is not fully compatible with the child/custom theme. Request you to go through the premium version of our plugin which is fully compatible with the child/custom theme. We are not providing any kind of support for Child/Custom Theme in the Free version of our plugin. For more information kindly contact us at analytics2(at)tatvic(dot)com.
We have a limited support policy for the free version of our plugin. Kindly go through the premium version of our plugin to get full support for the product or you can also contact us at analytics2(at)tatvic(dot)com.
To verify if you have implemented the plugin well, just log in to your Google Analytics account & check if the data is coming well in your Enhanced Ecommerce Reports.
It generally depends upon the traffic of the store. But in general it may take max up to 24 hours & min 4 hours to see the data in Google Analytics.
To avoid sending your own transaction data or sessions data in Google Analytics, our plugin doesn’t sent the data to GA when you are logged in. Having said, if you are logged in as Shop Manager, plugin will send the data to GA.
Provides integration between Enhanced Ecommerce feature of Google Analytics and WooCommerce.View Cart
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